Scent and Customer Experience

About Scent and Customer Experience

Whether it’s a perfume store that smells like rosemary or a bakery that wafts the scent of freshly baked bread, many retailers use bold scents to attract customers who shop longer and spend more. This is known as “scent marketing” and it’s one way that businesses can differentiate their brand from competitors by creating unique in-store experiences.

Geur en klantbeleving is a powerful sense that is directly linked to memory and emotion. Research has shown that people are 100 times more likely to remember what they smell compared to what they see or hear. This makes scent a perfect tool to reinforce the brand experience, increase the time consumers stay in stores and service environments, and strengthen the emotional connection with brands that can ultimately lead to customer loyalty and business success.

How Scent Enhances the Customer Experience

The key is to choose a scent that reflects your brand and ties into the products or services you sell. For example, if you’re a yoga clothing store that caters to women, then a lavender or rose scent would best suit your environment. Likewise, a woody scent such as cedar or sandalwood will convey an air of relaxation and calm while fresh citrus or mint will invigorate and energize shoppers.

Advances in technology make it easier than ever for small businesses to incorporate ambient scent into their customer experience strategy. Smart diffusers, which can be integrated into HVAC systems, offer precise control over when and where scent is released, so that the right olfactory experience is delivered every single time.